Wendy's DC Super Heroes
Kid's Meal Toys
I couldn't even venture to guess the last time we got a Wendy's kids meal toy that wasn't at least half comprised of cardboard and stickers. This DC Super Heroes promotion takes us back to days of old in more way than one. Aside from getting our money's worth in plastic, these figurines are reminiscent of 80s/90s properties we love. MUSCLE, CUTIES, Monster in My Pocket...sure they are cheap to produce, unpainted minis, but they are so much fun to collect!
The exaggerated, toony sculpt are right up my alley. Refreshing to see an original take not tied to a horrible movie promotion. Though, that's probably why I only heard about these through word of mouth. (Coincidently while reading a retro article on Monster in My Pocket.)
You get three figures per box...three! Unheard of value there! Each set is a themed group with six sets to collect. Well, to be a completist, you would be collecting 24 sets, as each set comes in one of four colors: red, blue, green, and purple. It is a bit strange having a purple Flash...who do I look like? Geoff Johns?!
Wendy's did us a solid by not sticking to true the "mystery box" gimmick. There is a sealed box involved, but there is also a number and color for the set inside on the bottom of the box. As an added bonus, there are mini trading cards for each figure!
I would like to see this theme return in the future. The villains are way outnumbered and some DC staples are noticeably absent. How about a whole Batman promotion to get a good chunk of his rogues gallery in this style?
I imagine this promotion will carry on through Halloween. Don't sleep on these if you are a DC fan and/or fan of 80s/90s toys.